Top 5 Hasbro Games Apps Performance in the UK, Q1 2023

In the first quarter of 2023, the performance of the top 5 Hasbro games on the unified platform in the United Kingdom showcased interesting trends in terms of weekly downloads, revenue, and active users. Data from Sensor Tower provides a detailed look into these metrics.

Bingo Bash: Live Bingo Games saw consistent weekly revenue, ranging from around $31K to $41K, peaking at $41.2K in late December. Weekly downloads fluctuated slightly, with a peak of 372 in the final week of March. The app maintained a stable user base, with weekly active users ranging from 8.3K to 9.6K.

World of Peppa Pig: Kids Games had a strong quarter with weekly revenue mostly in the mid-$30Ks, peaking at $39.9K at the end of February. Downloads varied significantly, reaching a high of 17K in mid-February. Active users were robust, peaking at approximately 50.3K in late February.

Yahtzee® with Buddies Dice experienced steady revenue, generally between $19.9K and $32.3K, with a peak in late December. Downloads saw a decline over the period, from 3.7K at the start to around 2.3K by the end of March. Active users fluctuated, peaking at 47.7K in late December and ending the quarter at roughly 40.2K.

MONOPOLY Slots Casino: Go Spin showed stable revenue, ranging from $22.3K to $28.1K, peaking at the end of December. Downloads saw a significant drop from 1.9K in late December to 738 by the end of March. Weekly active users ranged from 3.1K to 4.9K, with the highest number in early January.

Scrabble® GO - New Word Game maintained stable revenue, generally in the $14.1K to $16.5K range. Downloads peaked at 15.6K in late December, with a decline to 8.3K by the end of March. The game had the highest number of active users among the top 5, peaking at 109.5K in late December and maintaining around 92.8K by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.